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Cellular Division

The cellular department within Pick n Pay falls under the PnP Money division. The department currently consists of 2 staff members, the head of cellular and a cellular assistant. We are ultimately responsible for the following within the business:

Airtime/data bundles sold at point of sale through all the major networks within South Africa

The selection and ranging of all cellular devices and accessories sold within our stores. We currently have over 160 stores nationwide that offer cellular devices in store.

Negotiation of all commercial agreements between Pick n Pay and the network operators, namely Vodacom, MTN, Cell C, Telkom, Neotel etc.

The compiling of all cellular deals within our stores, ensuring Pick n Pay remains competitive across all cellular products within the market.

Mange all relationships between Pick n Pay and our cellular providers, which include the network operators and also 3rd party distribution partners, for both cellular devices and accessories.

Compiling all marketing material for the cellular department to be included in our monthly supplements, newspaper advertising, flyers etc. The process includes the selection of which handsets are to be advertised and at what price point. Any additional value to be included is also managed through the cellular department.

Currently Pick n Pay`s main revenue stream from cellular is from airtime/data bundles sold to Pre-Paid customers. Pick n Pay have just under 400,000 active SIM cards on our base, split across the 4 main network operators. Vodacom holds the highest market share of these SIM cards of just over 50%.