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Keeping it Fresh. Always.

At Pick n Pay we pride ourselves on stocking only the freshest foods and work hard to bring them to our customers every day. From our butchery to our cheese aisle, we've sourced the best of the best so that you only take home the freshest.

The Pick n Pay Fresh Promise is all about ensuring nothing but the freshest products make it into your basket. And if you’re not happy with their freshness, we’ll give you all your money back. It’s that simple!

Here’s how we’re keeping it fresh for you:

Only the Best

If it’s not good enough for you, it’s not good enough for us. To keep a high standard of freshness, we make sure that we only buy from the best. That’s why all of our suppliers and farmers undergo strict checks to ensure produce is of the highest quality.

Fresh From the Farm

Because fresh just tastes better, we make it last longer by transporting all our fresh produce from the farm to our distribution centres in temperature-controlled vehicles. Once there, food undergoes another stringent check to ensure our stores only get the best. 

In Store Freshness

Our food technologists keep a constant eye on the quality of our fresh foods and do regular tests to determine excellence and shelf life. Our in store staff undergo regular training on how to handle food to ensure it is absolutely fresh just for you.