The Best of Fresh Living recipe book launches

20 October 2011

The perfect Christmas gift to make cooking simple, delicious and fun again.

With over 40 issues in the bag, Fresh Living has become the food magazine of choice for foodies in South Africa and beyond. Each issue is packed with a variety of inspiring, delicious recipes and this Christmas loyal fans of the magazine can look forward to the launch of The Best of Fresh Living in November 2011 – a collection of over 140 recipes from previous issues.

“Never again will you have to resort to the Shirley Valentine-like approach of steak and eggs on Monday and chicken stew on Thursday. Instead we provide busy cooks with delicious everyday solutions for feeding a family fast and affordably,” commented Justine Drake, Editor of Fresh Living.

The cookery book bears testament to the combined talents of the Fresh Living team. Together they paged through four years of Fresh Living magazines to select their favourite recipes and the result is a beautiful keepsake. With all the ingredients used in the recipes available at Pick n Pay, this collection promises to become a kitchen staple.

Drake added: “Pick n Pay and Fresh Living prescribe to a shared ethos using the freshest, most up-to-the minute ingredients, which is really evident in this book. After all, it’s Pick n Pay’s ingredients that make up every single recipe.”

The delicious, cost-effective and easy-to-make recipes are divided into four sections: salads, starters and soups; weeknight affordable, accessible meals; baking and desserts; and lastly, splurge items – either putting a premium on time (slow-food) or on budget (ingredients worth maxing your credit card on). Upfront, the book includes clever tips to navigate the supermarket aisles, essentials for your pantry and concludes with handy must-have tools for cooks.

John Brown Media has been behind the successful foodie magazine since its launch and together with Pick n Pay will be producing 10,000 copies of The Best of Fresh Living.

The recipe book will be available at select stores nationwide and makes for the ideal Christmas gift for anyone who enjoys cooking. Cover price of R89.95.